03 Grow · PR & Sales
Coverage, leads and partners.
Press releases and media coverage, email that nurtures leads, and the calls and partners that turn them into meetings — in Japanese.
01Why it works in Japan
Why it takes more than a website.
Three things about how Japanese business decides.
Coverage is a trust signal
Media coverage is third-party evaluation — one of the layers Japanese buyers check — and it goes on your site afterwards.
Decisions take months
B2B purchases pass through several approvers over months. Email keeps you present the whole time.
Partners open doors
Distributors, SIers and consulting partners for B2B; retailers and wholesalers for B2C.
02What we do
From announcement to meeting.
Each piece is written in Japanese by the team that knows your positioning.
Press releases
- Written in Japanese
- Distributed through PR TIMES
- Business media for B2B, lifestyle media for B2C
Email marketing
- Lead list and platform
- Nurture sequences, seminar invitations, white papers
- Campaigns for consumer brands
Inside sales
- Calls and meeting setup in Japanese
- For B2B
Partners & referrals
- Distributors, SIers and consulting partners
- Retailers and wholesalers
- Referral programmes with incentives on both sides
03What you get
Delivered ready to run.
Written, sent and followed up — in Japanese.
- Press release, distributedThrough PR TIMES
- Media listWho to pitch, and why
- Email list & sequencesSet up and sending
- Meetings bookedFrom calls and replies
- Partner shortlistWhen the plan includes it
04How it runs
Five steps, each approved before the next.
Each step starts once you approve the last one, and is invoiced only when it is done.
- 01
Position
What is worth announcing, and to whom.
- 02
Write
Releases and emails in Japanese.
- 03
Send
Distributed and sent once you approve them.
- 04
Follow up
Replies, calls and meetings.
- 05
Report
Coverage, opens and meetings.
05Price
What it costs.
Published ranges. Anything that would go above the top of a range is quoted in writing before work starts.
- Press release — PR TIMES$600–$1,200 / release
- Email marketing — lead list + sequences$800–$2,000
The PR TIMES distribution fee is included — not billed separately afterwards.
Which of these you need is decided by the Market Entry Report. Full pricing →
Start with the report06FAQ
Before you announce.
Can you guarantee coverage?
No one honestly can. We write the release in Japanese, distribute it through PR TIMES and pitch it to the media who cover your field; whether a publication runs a story is its own decision.
Can you work from our English press release?
We use it as the source, then write the Japanese release from it — structured the way Japanese media expect, rather than translated line by line.
