03 Grow · Events & On-Site
On the floor, in Japanese.
Trade shows, EXPO, pop-up stores and sampling — prepared, staffed in Japanese and followed up afterwards.
01Why it works in Japan
Why being there still matters.
In Japan, physical presence is part of how buyers decide.
Where B2B deals begin
Industry trade shows are one of the main ways B2B business starts in Japan.
Seasons move buying
Limited-run pop-up stores tied to seasonal events work especially well for consumer brands.
Every event becomes content
What happens on the floor becomes material for your site, social channels and PR afterwards.
02What we handle
Before, during and after the event.
The work around the booth, from preparation to the follow-up that turns contacts into meetings.
Trade shows & EXPO
- Exhibiting and setting up meetings
- Days on the floor in Japanese
- Preparation and follow-up
Pop-up stores
- Limited-run stores for direct sales
- Showroom use for B2B meetings
Sampling & hands-on sessions
- Product demos and hands-on sessions
- Samples, tastings and trials
Follow-up
- Every contact followed up in Japanese
- Sales materials and inquiry desk alongside
03In practice
A national tournament forecast to lose money, finishing in profit.
A nationwide Mini 4WD tournament for Japanese manufacturers, hosted at Osaka EXPO 2025 and projected to run at a loss. We took the whole go-to-market stack — the website, the pricing and sponsorship model, the PR materials and the communication plan — as one piece of work rather than four suppliers. The direction of the result changed.
EXPO 2025 Osaka · Go-to-market, end to end
- On-site visitors
- 35,593
- Participants — companies and schools
- 10,000
- Competing teams
- 331
Forecast −¥5MResult +¥8M(+¥13M)
04What you get
Delivered ready to run.
Everything around the booth, handed over after the event.
- Event planWhich event, and what counts as a result
- Materials in JapaneseBooth copy, handouts, signage
- Staff on the floorJapanese speakers, on the days
- Lead listEvery contact, recorded
- Follow-upContacts turned into meetings
05How it runs
Four steps, each approved before the next.
Each step starts once you approve the last one, and is invoiced only when it is done.
- 01
Choose the event
Where your buyers actually go.
- 02
Prepare
Materials, meetings and staffing, in Japanese.
- 03
On the floor
Days at the booth with you.
- 04
Follow up
Every contact followed up, and reported.
06Price
What it costs.
Published ranges. Anything that would go above the top of a range is quoted in writing before work starts.
- Trade show & EXPO support$3,000–$8,000 / event
Booth space and construction are paid to the organiser and the contractor, not to us.
Which of these you need is decided by the Market Entry Report. Full pricing →
Start with the report07FAQ
Before you book a booth.
Is the booth itself included?
No. Booth space and construction are paid to the organiser and the contractor directly. Our figure covers the work around it — preparation, days on the floor in Japanese, and the follow-up.
Which events should we go to?
The ones your buyers attend, which differ by industry. Which events fit — and whether an event is the right next step at all — is decided by the Market Entry Report.
Often run together
