JIN

Approach

A clear process for real results.

We do not promise success. We put the conditions in place that make it possible — in the order this market actually requires, with strategy, build and local judgement in the same hands.

01Our mindset

A strong foundation leads to lasting results.

Run campaigns into a site that has not earned trust and the money leaves without a trace. We first find what is missing, fill it in order, and only then spend on reaching people.

01

Build the right conditions

A finished checklist is not a guarantee of success. It is the right to compete at all — and without it, nothing downstream can work.

02

Keep the right order

A Japanese web presence comes first, without exception. Its form depends on the diagnosis; its position in the order does not.

03

Turn each step into an asset

We are a development company, so each item is built to be extended later — structured for search and for capturing data from the first day it is live.

02Why this order

The 7 layers of trust.

If even one layer is missing, consideration stops.

Seven layers a Japanese buyer moves through before they will commit. Miss one and the decision stops — it does not get weighed against the others.

That is why Build comes first — without exception.

The layers are hard to fill because nine dimensions of this market act at once. See all nine, with the data →

Seven stacked glass layers, the lowest carrying the city and the highest the surface a buyer sees
  1. 07Ongoing activity
  2. 06Transparency
  3. 05Responsiveness
  4. 04Language quality
  5. 03Continuity
  6. 02Third-party proof
  7. 01Existence

The weight of each layer differs between B2B and B2C.

Every layer is checked either way. These are the ones that decide it.

B2B

  • Existence
  • Third-party proof
  • Continuity
  • Language quality
  • Responsiveness
  • Transparency

B2C

  • Third-party proof
  • Language quality
  • Ongoing activity

Source: our own market research, summarised in the seven-layer model.

  1. 01

    Existence

    “Does this company actually exist?”

    A full address down to the floor, a Japanese landline, a named representative. This is the first filter, and it is checked before anything else is read.

    Filled by: Step 1 — the websiteB2B★★★B2C★★★

  2. 02

    Third-party proof

    “Has someone credible already accepted them?”

    Your own claims carry almost no weight here. For B2B, logos of Japanese clients and same-industry case studies decide the internal approval. For B2C, it is the review platforms.

    Filled by: Built over timeB2B★★★B2C★★★

  3. 03

    Continuity

    “Will they still be here next year?”

    Abroad, new means exciting. Here, new means risk. Years in business and visible long-term commitment to Japan get argued about explicitly in the approval meeting.

    Filled by: Built over timeB2B★★★B2C★★★

  4. 04

    Language quality

    “Are they serious about this market?”

    Unnatural Japanese does not merely fail to persuade — it actively destroys trust. Copy has to be written by a native, not translated afterwards.

    Filled by: Step 1 — the websiteB2B★★★B2C★★★

  5. 05

    Responsiveness

    “Will they treat me well after I have paid?”

    A reply the same day or by the next business morning, from a named person. Speed of response is read as a signal about everything that comes after the contract.

    Filled by: OperationsB2B★★★B2C★★★

  6. 06

    Transparency

    “What are they not telling me?”

    Clear pricing, contract terms and service levels. “Just give me a rough number” comes up in almost every Japanese B2B conversation, and refusing to answer costs the deal.

    Filled by: Step 1 — the websiteB2B★★★B2C★★★

  7. 07

    Ongoing activity

    “Are they still operating?”

    New case studies, releases, seminars, posts. A site whose last update is old reads as a company that has quietly withdrawn from Japan.

    Filled by: Step 3 — content and operationsB2B★★★B2C★★★

03Current stage

Where you are now.

We start from where you actually stand, not from the top of the list. What each stage delivers, and what it costs, lives on its own page.

  1. UnderstandSee the market clearly.
  2. BuildCreate what growth needs.
  3. GrowReach and convert the right audience.
  4. OptimizeImprove performance over time.

04How we work

A flexible process, built around you.

Every deliverable runs through the same six steps. You never pay for work that has not happened, and you can stop between any two of them.

Our workflow

  1. 1EstimateScoped and priced in writing.
  2. 2ApprovalNothing starts until you agree to that number.
  3. 3ExecutionWe build it — no subcontractors in between.
  4. 4DeliveryHanded over with what you need to run it.
  5. 5ApprovalYou check it against what was quoted.
  6. 6InvoicingInvoiced after approval. Then the next step, or a pause.

What we don't charge

  • An engagement or contract fee
  • A consulting retainer
  • A monthly fee for being a client

Our stopping rules

  • You can stop between deliverables
  • No penalty for stopping
  • Work already in build is finished and invoiced first
  • Nothing renews automatically

Ownership

Code, copy, accounts and data transfer to you at delivery — not at the end of a contract. Stop at any point and you keep everything already built.

Pricing

Every service carries a published range, and the combinations show what a first phase adds up to.

View pricing →

What we do charge for is work. A live site needs security updates, uptime monitoring, backups, small fixes and a server — that runs monthly, and we say so plainly rather than calling it free. We also turn projects down when we expect them to fail. The conditions are on the contact page →

Let's move forward

See which layers you are missing.

Fifteen questions, five areas, a score you can act on — free, and the result appears before we ask for anything.

Start the free check