Who runs it
Takato Minemura
峰村宇音
Founder · JIN MARKETING
Takato Minemura is the founder of JIN MARKETING and runs WINDE, a development company in Japan. Educated at university in the United States, he spent years working alongside businesses abroad, where the same request kept arriving from the founders he worked with — we want to bring this to Japan, how does it actually work there? Answering that question repeatedly showed him something he had not expected: what he had treated as ordinary common sense about marketing was in fact specific to this market, and the companies committing the most money to an entry were the ones least aware of it. He works on both sides of an entry, the strategy and the code that implements it, which is why the research here comes out of projects rather than desk study.






