Resources
Practical guides and a free self-check for companies doing business in Japan — drawn from the same research we use in client work.
Featured resource 1 of 2: Why Japan Is a Fundamentally Different Market
Evidence across nine dimensions
Thinking, language, history, platforms, advertising, buying behavior, regulation, payments and the seasonal calendar — each with the data and the primary source behind it.
3 resources
Market
Thinking, language, history, platforms, advertising, buying behavior, regulation, payments and the seasonal calendar — each with the data and the primary source behind it.
24 slides · English / 日本語
Trust & Signals
The seven layers of trust, the three failure patterns, what skipping the foundation actually costs, and what a properly built Phase 1 delivers.
33 slides · English / 日本語
Strategy
15 questions across five areas, scored out of 30 — with the gaps to close first. No email asked for.
Free · 3 minutes
JIN AI
Your guide to Japan
Tell JIN AI about your company and what you want to do in Japan. It picks the guides and articles worth starting with.
No sign-up. Answers link to our research.
Let's build what's next
The guides explain how Japan works. Applying it to your own company is our job — tell us where you are, and we will tell you what comes first.
