JIN

02Build

The foundation everything else stands on.

Your Japanese buyer checks you before they ever reply. We build what they check — your website, app, social accounts and listings — natively in Japanese, from scratch.

Start with the reportSee what we build

Why build

Translated is not the same as built for Japan.

Japanese buyers research a company thoroughly before they reply — and a translated site is where most foreign companies lose them.

Translated
A sample company site built for Western readers, with its problems numbered
Built for Japan
The same sample company site built for Japanese buyers, with the fixes numbered
  1. 01

    Language

    Translated: Correct grammar, unnatural Japanese.

    Built for Japan: Written by native copywriters.

  2. 02

    Copy

    Translated: Direct translations of Western sales claims.

    Built for Japan: Claims a buyer can verify.

  3. 03

    Structure & design

    Translated: Built for Western readers; details missing.

    Built for Japan: Built for how Japan reads and decides — complete.

  4. 04

    Trust signals

    Translated: No address, phone or legal pages.

    Built for Japan: Company facts and legal pages from day one.

  5. 05

    Mobile

    Translated: Desktop-first layout.

    Built for Japan: Designed for the phone first.

Advertising a translated site is pouring water into a bucket with holes — the cost is real, the result is a mirage.

Read: Translation is not localization

What we build

Everything a Japanese buyer sees, built for them.

Five things a buyer in Japan will check — each built natively, each with its own page.

A Japanese website on a laptop and phone, with a diagnostic tool and an AI chat panel

Website

Your home base in Japan — the page every other channel points to.

  • Corporate site
  • Landing page
  • E-commerce
  • Recruitment
  • Renewal of an existing site
  • Interactive tools & AI chat
Learn more

Start with the report

Before we build anything, we find out what to build.

Which of the five, in what form, in what order — the Market Entry Report decides it, from your market and your current position. Every engagement starts here.

  1. 1ApplySeven questions, about two minutes. Nothing to pay today.Free
  2. 2Intake interviewThe hearing sheet follows by email.Free
  3. 3$500 invoicedOnly after the hearing — deducted from your first invoice if you work with us.
  4. 4We research and writeWork starts once the invoice is paid.
  5. 5Report deliveredFour parts, seventeen chapters, sourced throughout.

Required for every engagement

Apply for the report — $500

Deducted from your first invoice when you go ahead.

The Japan Market Entry Report beside open pages on market analysis, the competitive field and the recommended entry approach

Why a development company

Strategy and code, in the same hands.

We are a development company at the core. The people who propose the plan are the people who build it.

At the core
JINMarketing-led development
Development company: Code
Marketing agency: Campaigns
Proposals
JINProposes and builds, end to end
Development company: Builds what it is told
Marketing agency: Proposes, then outsources the build
Unneeded features
JINArgues against them
Development company: Builds them — more work, more revenue
Marketing agency: Can't tell
Future growth
JINDesigned to extend from day one
Development company: Designed for today only
Marketing agency: Can't judge the technology
Analysis & improvement
JINAnalyse → improve → ship, in one team
Development company: Can't analyse
Marketing agency: Analyses, outsources the fix
Cost
JINNo margin, flexible
Development company: No margin, rigid
Marketing agency: Outsourcing margin

  • Same people, plan to code

    The people who propose the plan build it — no subcontractor, no margin, nothing lost in translation.

  • Built from scratch, built to extend

    No templates, so tools and LINE integrations can be added later without rebuilding.

  • Ask, and it gets built

    Small features cost little to add — like a LINE-linked health check we built for a pet brand's site.

After launch

Built to be yours, and kept running.

  • Maintained monthly

    A live site needs security updates, monitoring, backups, small fixes and a server — we run that monthly, and never call it free.

  • Yours at delivery

    Code, copy, accounts and data transfer to you when each piece is delivered.

How we work

FAQ

Before you build.

Can you work with the site we already have?

Yes. Renewing an existing site is one of the forms a Website build takes — often the fastest route when the structure is sound and the Japanese is not. Whether to strengthen it or rebuild it is something the Market Entry Report decides, not a default.

Do you use templates or WordPress?

No. We build from scratch. Low-code tools suit a short-term or low-budget launch; if you intend to compete in Japan for years, with search and brand as assets you own, a site built for you is the better foundation — and it can be extended without starting again.

Do we have to build all five?

No. Only what your situation needs, in the order it needs it. Which of the five, in what form, is decided by the Market Entry Report before anything is quoted.

Next 03 Grow

Once the foundation holds, bring the right people to it.

Search, content, social, PR and the channels Japan actually uses.

Explore Grow