JIN

03 Grow · Social & Influencer

Accounts that keep earning attention.

LINE and Instagram run every month in Japanese — plus the influencers, reviews and customer posts that make you credible beyond your own voice.

Start with the report
Two smartphones on a café table, one showing a coupon in a business chat, the other a photo grid profile

01Why it works in Japan

Why social is run, not just opened.

Three facts about how Japan uses social channels.

  • LINE is infrastructure

    Used by 74.7% of Japan, across every age group. For consumer brands it is the core of marketing.

  • Other people's words count

    Reviews, customer posts and coverage are third-party evaluation — one of the layers of trust Japanese buyers check.

  • Silence reads as absence

    Continuous communication is another of those layers. An account opened and left quiet works against you.

02What we run

Your channels, and the voices around them.

Two or three channels run well, rather than every platform run thinly.

  • LINE operation

    • Rich menus and step messages
    • Segmented delivery against your own data
    • Coupons, announcements and follow-up

  • Instagram & short video

    • Planning, production and posting in Japanese
    • Short-form video included
    • One consistent voice and grid

  • Influencers & ambassadors

    • B2B: industry experts and KOLs
    • B2C: micro-influencers who speak as consumers

  • Reviews & customer posts

    • Review flows on ITreview, BOXIL, 価格.com and @cosme
    • Making it easy for customers to share photos and stories
    • We build the flow — we never write the reviews

03What you get

Delivered ready to run.

Run every month, reported every month.

  • Monthly content calendarPlanned a month ahead
  • Posts and short videosProduced and published in Japanese
  • LINE messages and segmentsDelivered against your data
  • Influencer shortlist & briefsWhen the plan includes them
  • Monthly reportWhat worked, and what changes

04How it runs

Five steps, each approved before the next.

Each step starts once you approve the last one, and is invoiced only when it is done.

  1. 01

    Plan the month

    Themes, posts and deliveries, against your calendar.

  2. 02

    Produce

    Copy, images and short video in Japanese.

  3. 03

    Approve

    You see everything before it goes out.

  4. 04

    Publish & deliver

    Posts go live and LINE messages go out.

  5. 05

    Report

    What worked, and what changes next month.

05Price

What it costs.

Published ranges. Anything that would go above the top of a range is quoted in writing before work starts.

  • LINE operation$1,000–$2,500/mo
  • Instagram operation$1,200–$3,000/mo

Opening and designing the accounts is part of Build — see SNS →

Which of these you need is decided by the Market Entry Report. Full pricing →

Start with the report

06FAQ

Before you hand over the accounts.

Do you open the accounts as well?

Opening, verifying and designing a LINE Official Account or Instagram profile is part of Build. Grow is the monthly running of them. If the accounts already exist, we start from what is there.

Which platforms should we run?

Usually two or three, not all of them. LINE is close to essential for consumer brands; B2B companies lean on X and YouTube. Which fit your market is decided by the Market Entry Report.

Often run together