04 Optimize
Measure, improve, extend.
Every month in Japan teaches you something. We read it, fix what is underperforming, and decide what to add next — then build it ourselves.
01The loop
Each round decides the next.
Optimize analyses what Grow is doing, improves it, and decides what to add. Every round, the plan gets wider.
- 1Round 1AdsConversion is strong; social traffic is growing.
- 2Round 2AdsStrategic SEOSearch traffic is up; reviews are the bottleneck.
- 3Round 3AdsSEOInfluencersBrand awareness is up.
- 4Round 4AdsSEOInfluencersTrade showsReady to win meetings face to face.
02What we measure
What we watch, and what we change.
Two sides of the business, each with the numbers that matter and the fix that follows.
Online presence
- WebsiteTraffic sources, bounce, time on page, conversion→Page fixes, new content, clearer routes
- SearchRankings, impressions, click-through→Rewrites, new articles, structure
- SocialFollowers, engagement, reach→Content, frequency, platform choice
- EmailOpens, clicks, unsubscribes→Subject lines, content, send timing
- ListingsRanking, review score, inquiries→Updates, review flow, listing content
- ToolsUsage, completion, contribution→UI fixes, new tools, routes
Revenue
- AdvertisingCPA, ROAS, creative performance→Budget split, creative, targeting
- E-commerceSales, order value, repeat rate, cart abandonment→Product pages, pricing, campaigns
- SalesMeetings, close rate, lead sources→Materials, lead sources, follow-up
- Trade showsContacts, meetings, ROI→Event choice, booth, follow-up
- PartnersPartner revenue, activity→Incentives, training, new partners
- InfluencersReach, engagement, conversion→Who we work with, content direction
03Analyse → decide → build
The team that reads the numbers also ships the fix.
When analysis and implementation sit with different companies, the loop slows down. Ours is one team.
- 1Analyse the data
- 2Plan the improvements
- 3Decide what to add next
- 4Build it — straight away
- 5Measure the effect
- 6Start the next round
- Each campaign gets sharper
- The plan widens sooner
- Results arrive faster
04Run Japan from headquarters
Run Japan without speaking Japanese.
Japan tends to add work to every task — translating each inquiry, finding someone to edit a page. We build that friction out.
Bilingual Inquiry Desk
Read inquiries in your language. Reply in your language. They arrive in proper business Japanese.
- Translated in, polished out
- Logs in both languages
- Reply templates checked for keigo
Dashboard
Japan on one screen, in your language — the numbers headquarters reports on.
- Traffic, inquiries, LINE, listings
- Your reporting metrics
- Automatic regular reports
CMS Without Japanese
Write in your language; the Japanese is produced and reviewed in the same flow.
- Only the actions you use
- Japanese writing and review built in
- Update manual
Looking for the AI chat for buyers? It's part of your website →
05How it's billed
Pay for the work, month by month or once.
Published ranges. Anything above the top of a range is quoted in writing before work starts.
- Monthly report + improvementsA regular analysis, and the improvements carried out.
- One-off analysisA focused look at one problem, and the fix.
- Systems, per deliverableThe inquiry desk, dashboard or CMS — quoted, built, approved, then invoiced.
06FAQ
Before you optimise.
Do we need to be on a monthly plan?
No. A one-off analysis of a single problem is available too. Monthly reporting and improvement suits companies already running several channels in Japan — and nothing renews automatically.
Can you use your dashboard with data we already have?
It brings together the sources that describe Japan — site traffic, inquiries, LINE and listings — in your language and around the metrics headquarters reports on. What to connect is scoped before any work starts.
Who answers our Japanese inquiries?
With the inquiry desk, inquiries are answered in Japanese by a Japanese speaker and reach you in your own language. Where you reply yourself, you write in your language and the customer receives proper business Japanese.
The last stage — and the start of the next round
Ready to see what your next round should be?
We read your current numbers and tell you where to go next.