03 Grow · Video Production
Video production and filming in Japan.
Japanese video production, filmed in Japan with a Japanese cast and Japanese voices — planned and managed in English, without you having to fly in.
01Why it works in Japan
Why film in Japan, with a Japanese cast.
Video is one of the most used channels in Japan, and one of the most overlooked by foreign companies.
YouTube is Japan's second channel
Used by 56.8% of Japan, second only to LINE — and often underestimated by companies coming from abroad.
Video ads passed ¥1 trillion
Spending on video advertising in Japan crossed ¥1 trillion for the first time. Ads need a steady supply of videos to test.
Japanese faces, Japanese voices
Japanese buyers see a Japanese cast and hear Japanese voices — not footage shot abroad, or a script translated after the fact.
02Filming in Japan
Filming in Japan, handled end to end.
From the script to the final cut, in Japanese, with you following along in English.
Locations & permits
- Filming anywhere in Japan
- Locations found and secured
- Filming permits arranged
Japanese casting
- Japanese actors and models
- Cast chosen for your buyer
- Usage period and media agreed up front
Japanese voice-over
- Japanese narrators and voice actors
- Recording directed for you
No need to fly in
- Follow the shoot online
- Script, cuts and approvals in English
03Volume pricing
Videos for social, UGC and ads.
Ads and UGC need many videos. Filmed together on one shoot, each one costs less.
- Reels
- TikTok
- YouTube Shorts
- UGC-style videos
- Ad variations
- 1 video$600per video, guide price
- 5+ videos$500per video, guide price
- 10+ videos$400per video, guide price
- 20+ videos$300per video, guide price
Guide prices. Depending on the concept and casting, the final figure can come in lower or higher — it is quoted in writing before anything is filmed.
04What we make
Commercials, product demos, brand films and photo shoots.
Each one planned, cast and filmed in Japan.
Commercials
- Web CM and YouTube ads
- Vertical and horizontal cuts
Product demos & how-to
- B2B product demos
- B2C how-to and product reviews
Case study & brand films
- Customer interviews
- Your company or brand story
Photo shoots in Japan
- Products, stores, people and events
- Direction and retouching
05What you get
Delivered ready to run.
Everything from the script to files ready for each platform.
- Plan & scriptWritten in Japanese, shared in English
- Cast & voiceJapanese talent, booked for you
- Filming in JapanLocations and permits included
- Edited videosWith Japanese captions
- Files for each platformVertical, horizontal, each length
06How it runs
Five steps, each approved before the next.
Each step starts once you approve the last one, and is invoiced only when it is done.
- 01
Plan
What to film, for which platform, and the script.
- 02
Cast & locations
Japanese cast, voice and places, approved by you.
- 03
Film
Shot in Japan, with you following online.
- 04
Edit
Cuts and captions, reviewed in English.
- 05
Deliver
Files ready for each platform.
07Price
Video production pricing in Japan.
Published starting prices. The figure for your project is quoted in writing before work starts.
- Videos for social, UGC and adsfrom $300 / video
- Commercial — web CM and YouTube adsfrom $2,500 / video
- Product demo & how-to videofrom $1,500 / video
- Case study & brand filmfrom $2,000 / video
- Photo shoot in Japanfrom $800 / day
There are no fixed prices. Appearance fees for the cast and voice talent, studio hire and location fees are passed through at cost, and quoted before the shoot.
Which of these you need is decided by the Market Entry Report. Full pricing →
Start with the report08FAQ
Filming in Japan as an overseas company.
Can you film in Japan for a company based overseas?
Yes. That is who we work for. We plan, cast and film anywhere in Japan, and you follow and approve each step in English.
Do we need to travel to Japan for the shoot?
No. You can follow the shoot online and approve the script, cast and cuts remotely.
Can you cast Japanese actors and models?
Yes. Casting Japanese actors and models is part of the work. Their appearance fees are passed through at cost, and how long and where they can appear is agreed before the shoot.
Can you arrange Japanese voice-over and narration?
Yes. We book Japanese narrators and voice actors and direct the recording. Their fees are passed through at cost.
How much does a video shoot in Japan cost?
Short videos for social, UGC and ads are priced per video, and each one costs less the more you film together. Commercials, product demos, brand films and photo shoots start from a published minimum. The figure depends on the concept and casting, and is quoted in writing before anything is filmed.
Can you arrange locations and filming permits?
Yes, anywhere in Japan. Location fees are passed through at cost.
Who runs the videos once they are made?
You can run them yourselves, or we can post them on your social accounts and run them as ads — see Social & Influencer and Advertising.
Often run together
