JIN

02 Build · SNS

The channels Japan actually uses, set up properly.

Opened, designed in native Japanese and connected to your site — ready to run from the first day.

Start with the report
A smartphone showing a Japanese business account with a menu of large buttons

01What Japanese buyers check

What a Japanese buyer checks on social.

Before following or messaging you, buyers in Japan look for these.

  • Can they reach you on LINE?

    74.7% of people in Japan use LINE. For consumers it is where a brand is expected to be.

  • Is it the real account?

    A verified official account, a Japanese profile and links that match your site.

  • Is anyone home?

    An account that posts regularly signals a company that is still here and still active.

02Choose the platforms

The right two or three, not all of them.

Each platform plays a different role for B2B and for consumers. We pick by your category and buyer.

  • LINE74.7% use itB2BClient contact and follow-up through an official account.B2CEssential. Friend adds, coupons and segmented messages.
  • InstagramB2B—B2CProduct photos, lifestyle ideas, user posts. Strong for D2C and apparel.
  • XB2BIndustry news, event notices, thought leadership.B2CCampaigns and real-time posts that spread.
  • YouTube56.8% use itB2BDemos, case-study videos, webinar archives.B2CReviews, how-to videos, the brand story.
  • TikTokB2B—B2CBrand awareness with younger audiences.
  • LinkedInB2BLimited reach in Japan; useful for foreign-affiliated firms.B2C—

Usage figures: our research summary of Japan's nine market dimensions.

03LINE, in detail

Built as part of the funnel.

LINE is set up to connect to your site and your customer list, not just to exist.

  • Official account

    Opened and verified, with a Japanese profile.

  • Rich menu & auto-replies

    The menu buyers tap, and replies that answer the common questions.

  • Friend adds from your site

    Routes from your pages into LINE, so visitors stay in touch.

  • Segmented messages

    Groups designed up front, so messages reach the right people.

04What you get

Delivered ready to run.

Accounts you own, set up and documented, with content to start from.

  • Configured accountsProfiles, links and settings
  • Brand & posting guidelinesTone and what to post
  • 10–20 starter postsWritten natively in Japanese
  • Content calendar templateThemes and rhythm

05How it runs

Four steps, each approved before the next.

Each step starts once you approve the last one, and is invoiced only when it is done.

  1. 01

    Choose platforms

    Two or three, by category and buyer.

  2. 02

    Open & brand

    Accounts, profiles and links to your site.

  3. 03

    Starter content

    Post themes and the first posts.

  4. 04

    LINE design

    Rich menu, replies, friend adds, segments.

06Price

What it costs.

Published ranges. Anything that would go above the top of a range is quoted in writing before work starts.

  • LINE Official Account setup$1,500–$2,500
  • Instagram setup$1,000–$2,500

Running the accounts month to month belongs to the Grow stage. See running costs →

Which of these you need is decided by the Market Entry Report. Full pricing →

Start with the report

07FAQ

Questions about social.

Do you run the accounts afterwards?

This stage opens and sets them up. Posting, replies and campaigns month to month are running services priced under the Grow stage.

Which platforms should we use?

It depends on your category and buyer, and we keep it to two or three at most. The Market Entry Report recommends which, with the reasoning shown.

Is a verified LINE Official Account hard to get?

The verification review is hard to clear from outside Japan. We prepare and handle the application as part of the LINE setup.

Often built together