02 Build · Website
A Japanese website buyers can trust.
Designed and written for how Japanese buyers read and decide — so it turns into inquiries and sales, not just visits.
01What Japanese buyers check
What a Japanese buyer checks on your site.
Companies and consumers in Japan look for these four things before they inquire or buy.
Natural Japanese
Not machine translation — wording a Japanese reader finds natural, from terminology to tone.
Easy to find their way
A structure and navigation built for how Japan reads, with the inquiry route never more than a click away.
Enough to decide on
Case studies, the process and pricing for an approval meeting; reviews and comparisons for consumers.
Works on the phone
Readable on a phone, with what matters one tap away — from first visit to inquiry or purchase.
02Choose the form
The right form for what you need.
Six forms, depending on your goal and your buyer. Which one — or which combination — is decided by the report.
Corporate site — B2B
Several decision-makers and an approval round.
- Company facts & case studies
- Process & pricing
- Downloads & demo requests
Corporate site — B2C
A consumer brand or service.
- Brand story
- Reviews & LINE / social links
- Designed phone-first
Landing page
One service, tested quickly.
- One to three pages
- Built fast
- For B2B, an LP alone may not pass an approval round
E-commerce
Selling products online.
- Card, konbini and deferred payment
- Shipping & returns
- Commercial Transactions Act page (required)
Recruitment & partners
Hiring, or recruiting resellers.
- What candidates look for — location, remote, visa
- Application form
Renewal of an existing site
A Japanese site that gets no response.
- Audit and priorities
- Rewrite and technical fixes
- If it should be rebuilt, we say so
03Included in every form
What every site includes.
Whatever the form, these are built in as standard — without them, a site does not work in Japan.
Company facts
Address, phone, representative
Japanese inquiry route
Form and contact details
Privacy policy
In Japanese
Commercial Transactions page
Required for e-commerce
Mobile-first
Designed for the phone
Native Japanese copy
Written, not translated
Trust signals
Track record, media, clients
Search-ready structure
Structure, URLs, links, sitemap
04Interactive tools & AI chat
Diagnostics, calculators and AI chat.
Tools that move a buyer's decision forward, and an assistant that answers in Japanese. Built from scratch, so they cost little to add.
- For B2B
ROI calculator · fit diagnostic
A figure the buyer can take into the approval meeting.
- For B2C
Product finder · gift finder
A few questions, then the product that fits.
- For e-commerce
Size conversion · shipping & duty
Answers the questions that stop a foreign purchase.
- AI chat
Answers in Japanese
Hands over to a person when it can't answer, and logs what buyers ask.
Dozens more in our catalogue — booking wizards, plan builders, store finders. Why we can build them cheaply →
05What you get
Delivered ready to run.
Everything you need to operate the site from day one, handed over with ownership.
- The complete websiteDesign, build and configuration
- Structure documentsSitemap and page design
- Admin manualHow to update and run it
- For e-commerce: an operations manualOrder to shipping, returns
- For renewals: an audit reportCurrent issues, priorities, the plan
06How it runs
Six steps, each approved before the next.
Each step starts once you approve the last one, and is invoiced only when it is done.
- 01
Hearing
Goals, audience and where you stand.
- 02
Structure
Sitemap and requirements.
- 03
Design
Wireframes and visual design.
- 04
Native copy
Written by native Japanese writers.
- 05
Build
From scratch — code and setup.
- 06
Test & launch
Checks, launch and handover.
07Price
What it costs.
Published ranges. Anything that would go above the top of a range is quoted in writing before work starts.
- Corporate site$6,000–$15,000
- Landing page$2,000–$5,000
- E-commerce$8,000–$20,000
- Renewal of an existing site$1,000–$4,000
- Tool — simple$800–$1,800
- Tool — advanced$2,000–$5,000
- Monthly maintenance$350–$600/mo
Which of these you need is decided by the Market Entry Report. Full pricing →
Start with the report08FAQ
Questions about websites.
Can you turn our English site into a Japanese one?
Not by translating it. We rebuild the pages for how Japanese buyers read and decide — native copy, a structure they recognise, and the company facts and legal pages they look for. Whether to strengthen what you have or rebuild it is decided by the Market Entry Report.
Can you handle updates after launch?
Yes. Security updates, monitoring, backups, small fixes and hosting run as monthly maintenance, priced in writing. Ongoing content and search work belongs to the Grow stage.
Do you use WordPress or Shopify?
No. We build from scratch, so tools, LINE integrations and new pages can be added later without starting again — and the site stays fast as it grows. Low-code suits a short-term launch; a site you intend to compete with for years is better built for you.
Often built together
