JIN

02 Build · Sales Materials

What your buyer circulates when you're not in the room.

Japanese sales materials and a ringi-sho template, written for an approval meeting.

Start with the report
A printed Japanese proposal document beside a ringi-sho approval form with red approval stamps

01What Japanese buyers check

What happens after the first meeting.

In Japanese B2B, the decision is made in a room you are not in.

  • Something to circulate

    Several decision-makers sign off through an approval round, often over three to six months.

  • Japanese good enough to approve

    The quality of the Japanese in your materials feeds directly into the decision.

  • An answer to “send me more”

    When a prospect asks for more detail, there has to be something to send.

02What's in the set

Two documents, written in Japanese.

Written from your positioning in Japan — not translated from the deck you use at home.

  • Japanese sales deck

    The document a prospect keeps and forwards internally.

    • Company overview
    • What you offer and why it fits Japan
    • Case studies
    • Process and pricing

  • Ringi-sho template

    The internal approval document your buyer circulates without you.

    • Structured the way an approval round reads
    • Written in business Japanese
    • Ready for your buyer to fill in

03What you get

Delivered ready to send.

Editable files you own, ready for your team and your buyers.

  • Japanese sales deckIn an editable format
  • Ringi-sho templateFor your buyer to circulate

04How it runs

Five steps, each approved before the next.

Each step starts once you approve the last one, and is invoiced only when it is done.

  1. 01

    Positioning

    What you say in Japan, and to whom.

  2. 02

    Structure

    The order an approval meeting reads in.

  3. 03

    Native writing

    Written in business Japanese.

  4. 04

    Design

    Laid out to be printed and forwarded.

  5. 05

    Handover

    Editable files, yours to keep.

05Price

What it costs.

Published ranges. Anything that would go above the top of a range is quoted in writing before work starts.

  • Japanese sales deck & materials$1,500–$4,000
  • Ringi-sho template$400–$900

Page count moves the figure for the deck.

Which of these you need is decided by the Market Entry Report. Full pricing →

Start with the report

06FAQ

Questions about sales materials.

Can you translate our existing deck?

We write it in Japanese from your positioning rather than translating the English one. A translated deck carries a Western structure and claims into a room that reads them differently — and it shows.

What is a ringi-sho?

The internal approval document a Japanese company circulates to several decision-makers before it buys. B2B decisions often take three to six months because of it. The template gives your buyer what they need to take you through it.

Do we need both?

Not always. Which materials your situation needs is decided by the Market Entry Report, alongside the rest of the plan.

Often built together