Run Japan the way you
run your home market.
Most foreign companies experience Japan as a permanent tax on effort. Every inquiry needs translating, every page update needs someone who reads Japanese, and nobody at head office can see what is happening.
We build both halves of the answer. What your customers touch, and what your team touches. Full-scratch and in-house, so the language barrier stops being a daily cost and becomes something the software absorbs.
両面
Both halves
One half faces your customers. The other faces you — and it is the one nobody builds.
Agencies build the customer-facing half and hand you the operational burden. Because we are a development company, we can remove that burden instead of describing it.
守Your team touches
Inside the company
- A bilingual inquiry desk
- Chatbots and self-serve answers
- Dashboards built for your team, not ours
- A CMS your team can run without Japanese
攻Your customers touch
Out in the market
- Corporate and B2B websites
- EC stores and marketplace listings
- App and SaaS localisation
- LINE Official Account integration
A typical agency stops before this line and hands the operational burden back to you.
Everyone builds this side. It is table stakes, not a differentiator.
攻
What your customers touch
Growth-side. Everything a Japanese buyer sees, checks and decides against.
- 01
Corporate and B2B websites
Structured for how Japanese companies actually decide: the company profile carries far more weight than it does at home, case studies become the material for internal approval, and the process and pricing pages exist because the person evaluating you has to explain you to colleagues. Copy is written by a Japanese native, not translated.
Your site is read by people you never meet, during ringi, without you there to answer. It has to survive that unattended.
- 02
EC stores and marketplace listings
Range narrowed to what will actually sell here, specs and sizes converted to Japanese standards, product imagery reworked to the conventions Japanese shoppers expect, and payment set up the way they pay — card, convenience store, and deferred payment.
特定商取引法 disclosure is mandatory for commerce, and offering card only quietly loses the buyers who never use one online.
- 03
App and SaaS localisation
It starts with an audit of where your product already breaks in Japanese — layout under text expansion, date, currency and address formats, UI conventions Japanese users expect. Then native UI copy, a pricing page in yen on Japanese commercial terms, app store assets and listing optimisation, and a help centre with support hours in JST.
Japanese text expands and breaks Western layouts, and a product that reads as machine-translated is judged before its features are.
- 04
LINE Official Account integration
Rich menus, step messages, segment delivery and friend-add flows wired directly into your site and your data — not a separate silo someone updates by hand.
LINE reaches 74.7% of Japan across every age group. For consumer brands it is the channel, not a channel.
守
What your team touches
Operations-side. The software that makes a Japanese market feel like a domestic one to the people running it.
This is the half that decides whether Japan stays a project or becomes part of how you already work.
- 01
A bilingual inquiry desk
Japanese inquiries arrive translated into your language, you reply in yours, and the customer receives correct business Japanese. Both sides of the thread stay on file in both languages.
Trust layer 05 expects a same-day or next-morning reply in correct keigo. Without this you either miss that bar or hire for it.
- 02
Chatbots and self-serve answers
A Japanese-language assistant on your site that answers the questions your team would otherwise field, hands over cleanly when it cannot, and logs what people actually asked.
Japanese buyers research exhaustively before contacting anyone. Most of that research should not require your staff to be awake.
- 03
Dashboards built for your team, not ours
One screen showing what is happening in Japan — traffic, inquiries, LINE, platform listings — in your language, with the figures your head office actually reports on.
Analysis and implementation sit under one roof here, so what you see is what we can act on immediately.
- 04
A CMS your team can run without Japanese
Publish in your language and have the Japanese produced and reviewed in the same flow, with a control panel limited to the operations you actually perform.
Trust layer 07 reads a stale site as a company that left Japan. Updating has to be something you can do on a Tuesday.
接続
Japan-only integrations
Your stack has never heard of most of these. Ours connects to all of them.
Japan runs on its own payment rails, its own marketplaces and its own review platforms. A plugin ecosystem built for Western commerce simply does not reach them — which is why so many foreign stores launch here accepting only credit cards and wonder where the buyers went.
Offering card only quietly loses the buyers who never use one online. Japan expects a choice.
PayPay and QR payments60M+ users
The default way a great many people now pay for anything, in a shop or online.
コンビニ払い — convenience store payment
Order online, pay in cash at any convenience store. It does not exist in your home market and it is not optional here.
キャリア決済 — carrier billing
Charged to the mobile phone bill. Common for digital goods and subscriptions.
代引き — cash on delivery
Still expected by a slice of buyers who will not pay before the box arrives.
銀行振込 — bank transfer
The standard for B2B invoicing. Expected rather than offered.
Credit cards
Visa and Mastercard are widely accepted — but as one option among several, not the only one.
Where the customer relationship actually lives once it exists.
LINE Official Account74.7% of Japan
Rich menus, step messages, segment delivery and friend-add flows, wired into your site and your data rather than managed by hand in a separate tool.
For physical goods, these are often the storefront that matters more than your own.
楽天市場 — Rakuten¥6.35T GMV in 2025
Japan's largest e-commerce ecosystem, with its own listing rules, points economy and shopper expectations.
Amazon JP
Familiar interface, unfamiliar rules. Listings, fulfilment and review handling all differ from your home marketplace.
Yahoo!ショッピング
Tied into the PayPay ecosystem, which is exactly why it reaches buyers the other two miss.
In Japan what you say about yourself carries almost no weight. These decide the purchase.
価格.com30–40M monthly users
Where product comparison is settled for anything with a spec sheet. Absence reads as non-existence.
食べログ100M+ monthly users
Restaurant discovery and reviews, at a scale with no Western equivalent.
@cosme
Beauty reviews. For cosmetics and personal care, this is closer to the decision than advertising is.
ITreview / BOXIL
Where Japanese companies compare B2B software. A missing listing reads as a missing vendor.
The channels that decide whether you are findable at all.
PR TIMES
The default press release distribution in Japan, and the basic move for B2B awareness.
Yahoo! JAPAN search & ads
Still a meaningful share of search, especially on mobile and inside the SoftBank and PayPay ecosystem. A separate line from Google, with a different audience.
Google Business Profile
Verified address, Japanese category settings and a review flow — the local search layer Japanese buyers check before visiting.
Because we build from scratch, adding one of these is a piece of work rather than a search for a plugin that may not exist. If your category depends on something not listed here, we connect to that too.
全自作
Built from scratch
Every site we build is written from nothing. That is not craftsmanship for its own sake — it is the reason the rest of this page is possible.
Wix, Squarespace and WordPress get you live quickly. They also decide what your site can become. For a company that intends to compete in Japan for years rather than test it for a quarter, that ceiling arrives early — and moving off it later costs more than not starting there.
Full-scratch normally means paying for it — $7,000 to $35,000 and up is the going rate. Ours starts at $6,000, because there is no outsourced developer to mark up and because we do not take profit on the foundation.
道具
The tool catalogue
61 things we can put inside your site, because we own the codebase.
Ask a typical agency for any one of these and it comes back as a separate development project. Ask a template or a low-code platform and it either cannot be done or has to fit inside what a plugin allows. Here they are extensions of something we already built for you.
The pieces almost every Japanese site benefits from.
Price simulator
Rough estimate from a few inputs
Lowers the barrier to enquiring
Booking & demo wizard
Step-by-step date and requirement selection
Completes more often than a form
FAQ search
Instant answers by keyword
Fewer inbound questions
Multi-step forms
Long forms split into stages
Less drop-off
Live activity notices
“12 people viewing”, recent sign-ups
Social proof and urgency
Gated downloads
PDF in exchange for an email
Lead capture
Newsletter sign-up
Interest categories at sign-up
A segmented list from day one
Language switching
Content optimised per language, not translated
Serves multinational visitors
Exit and campaign modals
Catches leaving visitors
Recovers conversions
Progress tracker
Where the customer is in your process
Higher retention
Embedded surveys
Satisfaction and feedback in place
Improvement data and reviews
根拠
Why we can do this at all
The same budget buys more here, and the reason is structural.
Nothing is outsourced
A marketing company subcontracts the build and adds 20–50% on top of what the developer charged. We are the developer. There is no margin to add and no telephone game between the idea and the code.
No platform to fight
Full-scratch means no plugin licence, no template constraint and no performance penalty for adding another tool. The site does not get slower as it gets more capable.
Idea to live in one team
When the analysis says to try something, the people who could build it are already in the room. That is what makes the improvement loop turn faster than it can for anyone who has to brief an agency first.
よくある質問
About the build
Do we need Japanese speakers on our team to run this?
No — that is the point of the operations half. Inquiries reach you translated, you answer in your own language, and the customer receives correct business Japanese. The same applies to publishing: you write in yours, the Japanese is produced and reviewed in the same flow.
Why full-scratch instead of a template or low-code?
Because the tools below are the difference between a site and a machine, and templates cannot host them. Low-code either cannot implement them at all or confines them to what a plugin allows. Building from scratch means any of them can be added without fighting the platform — and the site does not get heavier as you do.
How much does adding a tool cost?
Far less than it would elsewhere, because there is no plugin licence, no outsourced developer and no margin on top of one. A typical agency quotes these as separate development projects; for us they are extensions of a codebase we already own.
Can you work with our existing site instead of rebuilding it?
Sometimes. If the existing site is structurally sound we extend it. If it is a translated template, rebuilding usually costs less than forcing it to do things it was never built for — and we will tell you which case you are in before you spend anything.
Can you connect to PayPay, Rakuten, 価格.com and the rest?
Yes — and to convenience store payment, carrier billing, cash on delivery, LINE, PR TIMES and the review platforms your category depends on. None of these have plugins in a Western ecosystem, which is exactly why building from scratch matters: each one is a piece of work we quote, not a search for something that may not exist.
Who owns what you build?
You do, from the moment it is delivered. Code, copy, accounts and data. There is no platform you are tied to and nothing that stops working if you stop working with us.
近く
Close to home
Japan should not feel
further away than it is.
Tell us how your team works today and where the language actually costs you time. We will tell you which of it software can absorb — and which of it genuinely needs a person.