Insights

Market.

How the Japanese market is structured — its size, its channels and the ways it differs from the markets foreign companies come from.

2 articles

Tokyo Tower and Mount Fuji under a pale red sun, with the words Different, Deeper, Brighter.

Market

Why the Japanese market is fundamentally different — in 9 dimensions

Japan isn't a harder version of your home market. It's a different system — shaped by 220 years of isolation, a 92/100 uncertainty-avoidance score, and its own platform ecosystem. Here is the map.

May 18, 2026 · 8 min read

¥8.06 trillion — and internet advertising just passed half of it.Market

Japan's ¥8 trillion ad market: where the money actually goes

Total ad spend hit a record ¥8.06 trillion in 2025, and internet advertising crossed 50% for the first time. A read on the numbers — and what they mean for a new entrant's budget.

Nov 20, 2025 · 5 min read