洞见
关于在日本开展业务的实用知识与市场调研，并附上一手资料来源。
信任与信号英文In Japan, your own claims mean almost nothing. Trust is assembled from seven layers — and if even one is missing, the decision stops. A framework for diagnosing why buyers hesitate.
2026年4月22日7 分钟阅读
策略英文The most common entry pattern — machine-translate the existing site to /ja and start advertising — fails for reasons that have nothing to do with grammar. Why, and what to do instead.
2026年3月30日6 分钟阅读97 million monthly users, 74.7% national reach, every age group. LINE is not a messaging afterthought in Japan — it is infrastructure. What that means for foreign brands.
2026年2月27日5 分钟阅读A 92/100 uncertainty-avoidance score changes everything about the purchase journey. Your online presence isn't a brochure — it's whether you exist to a Japanese buyer at all.
2026年1月29日6 分钟阅读Machine-translated sites, the lone Japanese hire, and the full handover to a local agency. Different symptoms, one disease: skipping a step. A field guide to avoiding it.
2025年12月15日7 分钟阅读Total ad spend hit a record ¥8.06 trillion in 2025, and internet advertising crossed 50% for the first time. A read on the numbers — and what they mean for a new entrant's budget.
2025年11月20日5 分钟阅读Ranking is table stakes. In a market where buyers research exhaustively and re-check everything, the content that wins is the content that keeps proving the company is real, current, and credible.
2025年11月6日6 分钟阅读JIN AI
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